The Hard Rock and Ocean Resort Put a Dent in Other Casinos’ Wins

The Short Take:

  • Atlantic City casinos logged over $231.9 million in casino wins in September, led by the Borgata
  • The new casinos in town, the Hard Rock and Ocean Resort, won a combined $40.8 million during the month
  • Borgata held 26.1% of the casino wins market share, followed by the Trop at 12.9%
  • Almost all casinos that have been open at least a year saw huge year over year decreases in casino wins since the opening of the Hard Rock and Ocean Resort

Atlantic City’s nine casinos recorded $231,963,073 in casino wins in September.  Casino wins are for all games on the main casino floor, including table games, slots and poker.

As usual, the Borgata lead the pack with over $60.5 million in casino wins for the month.  The Tropicana came in second with just shy of $30 million.  The two newer casinos on the Boardwalk, the Ocean Resort and Hard Rock, tallied $14.9 million and $25.9 million in casino wins, respectively.

Here’s a quick overview of each casino’s win total during September:

Market share based on casino wins was led by the Borgata which controlled 26.1% of the city’s casino wins.  Combined, the two new casinos controlled 17.6% of the market during their first September since opening: The Hard Rock controlled 11.2% of the market while the Ocean Resort saw a 6.4% market share.

Here’s the total market share of casino wins for each of the nine AC casinos:

The Atlantic City market saw overall casino wins grow by 7.7% in September 2018 compared to September 2017.  While this is a healthy growth rate for the market in general, the opening of the Hard Rock and Ocean Resort had drastic consequences on the casinos that operated before their arrival.  All but one of the seven casinos that existed this time last year saw dramatic year over year decreases in their casino wins in September.  Four casinos were down double digits.

Compared to September 2017, the top casino in the city, the Borgata, saw its casino wins decrease in September 2018 by 13.5%.  And the Borgata was not even the worst performer.  That title goes to Caesars which saw its casino wins drop by a staggering 23.2% from last September.  The only casino to post a year over year increase, barely, was the Tropicana.  The Trop posted a 0.5% increase in casino wins.

Here’s a look at each casino’s year over year casino wins growth rate:

As the Atlantic City gambling market absorbs the new competitors on the Boardwalk it will be interesting to watch who wins and who loses the battle for the gamblers’ dollars.  We’ll keep an eye on this at Ante Research, so bookmark us and check back often!

Leave a Reply

Your email address will not be published. Required fields are marked *