If you walk around the Hard Rock Casino in Atlantic City looking for the sports book, you won’t find it because it does not exist. But that will change very soon!
It was announced yesterday that Hard Rock has partnered with Gaming Innovation Group (GiG) to provide Hard Rock customers with sports wagering. The sports book is expected to open during the first quarter of 2019.
The deal, announced in a press release, will offer an “omni-channel” sports betting experience for Hard Rock patrons. Not only will GiG technology power the on-site casino’s sports book, but it will also drive sports wagering on Hard
Rock’s iPhone and Android apps as well as HardRockCasino.com. Like all other Atlantic City online casinos, the apps and website will only accept wagers from gamblers physically located in the state of New Jersey.
In a statement about the soon to open sport book, Hard Rock’s senior Vice President of online gaming, Kresimir Spajic, said
“The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international sports betting and online gaming industry.”
In the months since the Supreme Court ruled against a decades-old ban on most sports gambling in the United States and the swift passage of a New Jersey law allowing it, sports books have been opening at a rapid pace in Atlantic City. Seven of AC’s nine casinos currently operate sports books. Only Caesars and Hard Rock are currently without a sports book in their casinos.
The sports books in Atlantic City vary in terms of customer experience. They range from pretty horrible (Harrah’s) to almost Vegas-like (Ocean Resort) to having a great viewing experience (Golden Nugget). To get a feel of what the AC sports books offer, check out David Weinberg’ article in the Press of Atlantic City where he wrote a great piece about his experience at various AC sports books back in October.
Sports books have added a new excitement factor in Atlantic City casinos and the arrival of the book at Hard Rock will help round out the offerings at this great casino.