The Short Take:
- The seven Atlantic City casinos won over $25M from their Internet gambling websites in September
- The market leader for the month was Borgata which won over $9.2M and controlled over 36% of the New Jersey online casino market
- The two newcomers to Atlantic City – the Hard Rock and Ocean Resort – controlled a combined 3.8% of the New Jersey online casino market after just three months of operation
In September, the seven Atlantic City casinos that offer Internet gambling within the borders of New Jersey saw $25,752,461 in total online wins. This number represents the total all of the Atlantic City casinos won through their websites which offer games such as slots, blackjack and poker. This number does not include online sports betting – you can read about the casinos’ September online sports betting results here.
Borgata, which dominates slots and table games in its physical casino, does not dominate internet gambling in New Jersey. The Golden Nugget typically slays the competition in online gaming, and the September results were no different. The casino won over $9.2M through the three websites it operates. Borgata did come in second, but a distant second. Its online wins of $4.5M were less than half that of the Golden Nugget.
Caesars, Resorts and the Tropicana filled the middle of pack, with total online wins between $3.3M and $4.1M. The two newest casinos in town, the Hard Rock and Ocean Resort, had the lowest online wins with $646K and $323K, respectively.
Here a recap of the total September Internet gambling wins for each Atlantic City casino:
The Golden Nugget’s $9.2M in online wins in September obviously gave it the largest share of the online gambling pie in New Jersey. For the month it took in 36.1% of the statewide online wins while Borgata earned 17.7% of the wins. The Hard Rock and Ocean Resort were only in their third full month of offering internet gambling, so they have a lot of room to grow their market share. The Hard Rock controlled 2.5% of the internet wins in September while Ocean Resort controlled 1.3%.
Here’s a look at the Internet gambling wins market share for each Atlantic City casino:
The Atlantic City casinos offer internet gambling through various websites to players that are physically located in the state of New Jersey. Here’s a rundown of the websites each casino operates:
We’ll be keeping an eye on all of the Internet gambling action in New Jersey, so bookmark us here at Ante Research and check back soon!