Battle of the Atlantic City Newcomers: Hard Rock vs Ocean Resort

The Short Take:

  • After over five months in operation, Hard Rock is becoming an Atlantic City casino leader while Ocean Resort lags
  • Hard Rock won $23.2 million in its casino in October, compared to $13.1 million for Ocean Resort
  • Wins from slot machines totaled $15.1 million at Hard Rock versus $8.2 million at Ocean Resort
  • Wins from table games at Hard Rock in October totaled $8.1 million while Ocean Resort had only $4.7 million in table game wins

Since Hard Rock and Ocean Resort have been open on the Atlantic City Boardwalk for about five months now, we decided to take a look at some key casino stats to see how these two newcomers are doing.  We’ll use the October 2018 data that was just released last week for this comparison.

Total Casino Win

The overall casino win is a good indicator of the level of business in a casino.  It is the total amount that the casino won for the month from all of the table games and slots in the casino.  By this measure, Hard Rock is, by far, doing better than Ocean Resort.  The Hard Rock’s total casino win for October was $23.2 million, compared to $13.1 million for Ocean Resort.

Hard Rock, after less than six months in operation, controlled 11.6% of the total casino wins city-wide.  In fact, only Borgata (25.3%), Tropicana (12.5%) and Harrah’s (11.9%) took larger portions of the casino wins during October.  Ocean Resort, on the other hand, had a 6.5% casino win market share. This placed the Ocean Resort dead last in Atlantic City, just behind the much smaller Resorts.

Slot Win

Casinos typically get the majority of their total wins from slot machines, and Hard Rock and Ocean Resort are no different.  During the month, Hard Rock won $15.1 million from slots, almost twice that of Ocean Resort’s $8.2 million.

The Hard Rock’s October slot win equates to 10.6% of the total slot wins in Atlantic City.  Once again, Hard Rock is fourth in slot wins in the city behind Borgata (23.7%), Tropicana (14.0%) and Harrah’s (12.9%).  Ocean Resort’s 5.8% slot market share places it last among the AC casinos, about 1% lower than Bally’s.

Table Games Win

Hard Rock dominated Ocean Resort at the gaming tables.  Hard Rock’s $8.1 million in table games wins converts to a 14.4% city-wide market share.  Only two other casinos in town had a higher table games win market share: Borgata (28.2%) and Caesars (10.8%).

Ocean Resort can finally claim a casino category that it was not last in Atlantic City.  It’s $4.7 million in table games wins gave it a 8.4% market share in October.  This beat out two casinos which had lower market share, but which are also much smaller casinos: Golden Nugget (6.5%) and Resorts (5.1%).

Here’s a look at the casino win statistics for Hard Rock and Ocean Resort for October:

 

Additional Statistics

We’ve gathered some additional statistics about the Hard Rock and Ocean Resort casinos that you may find interesting.  All data is as of October month-end:

Casino Square Footage:

Hard Rock: 119.901 square feet

Ocean Resort: 131,083 square feet

Number of Slot Machines

Hard Rock: 2,065

Ocean Resort: 1,937

Win Per Slot Machine for Month:

Hard Rock: $7,333

Ocean Resort: $4,243

Number of Table Games

Hard Rock: 152

Ocean Resort: 107

Win Per Table Game for Month:

Hard Rock: $53,300

Ocean Resort: $44,026

Number of Poker Tables:

Hard Rock: 0

Ocean Resort: 8

Win (Rake) Per Poker Table for Month:

Hard Rock: n/a

Ocean Resort: $19,381

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