The Short Take:
- Atlantic City casinos won over $166.7 million from slot players in September
- While slot wins city-wide grew by over 8.5% from last September, most casinos saw declines due to the opening of the Hard Rock and Ocean Resort
- The Atlantic City leader in slot wins was the Borgata while the Ocean Resort had the smallest total slot wins
Total Slot Wins
In September, the nine Atlantic City casinos won $166,790,674 from their slot machines. As usual, the Borgata (owned by MGM) saw the largest win with its haul of over $41 million in slot wins. Tropicana and Harrah’s came in second and third with $23 million and $20 million, respectively.
The newcomers on the Boardwalk produced mixed results. The Hard Rock had the fourth highest slot wins for the month, with over $17 million. The Ocean Resort did not fare as well. The Boardwalk’s northern-most casino came in dead last for slot wins with its take of under $11 million.
Here’s an overview of the slot wins for each Atlantic City casino:
Year Over Year Growth for Slot Wins
This was the first September of operations for the Hard Rock and Ocean Resort. Their emergence in Atlantic City had a huge impact on the slot wins for the casinos that existed before their openings.
Although total slot wins increased by over 8.5% for the entire Atlantic City market in September 2018 versus September 2017, each of the seven casinos that existed a year ago saw dramatic decreases in slot wins.
Harrah’s (owned by CZR) was the biggest loser. It saw its September slot wins drop a staggering 19.7% compared to the same month last year. Caesars (also owned by CZR) was the second biggest loser, dropping 15.0%. Even the best performing casino in terms of year over year slot win growth saw a drop from last year: the Tropicana’s wins fell 2.5%
Here’s a look at the year over year slot wins growth rates (or should we say decline rates?!?) for each Atlantic City casino:
Slot Win Market Share
While the Hard Rock and the Ocean Resort definitely impacted the other casinos in Atlantic City, these two newcomers still only had a combined slot wins market share of 16.8% in September. The Hard Rock’s market share of 10.3% is fourth in the city while the Ocean Resorts is dead last in terms of slot wins market share at 6.5%.
The slot wins market leader is, as usual, the Borgata with 24.6% of the market. This is only a bit less than half of the next casino on the market share leader board: the Tropicana with 13.9% of the slot wins share for September.
Here’s the slot wins market share tally for September 2018:
Will AC slot hosts in the casinos affected by the Hard Rock and Ocean Resort openings be able to bring back players to the older casinos? Only time will tell, but we here at Ante Research will keep an eye on the developments. So, bookmark us and check back soon!